September 22, 2022admin

Huda spinning my three secrets to being a successful entrepreneur

The undisputed queen (and founder) of billion-dollar beauty brand Huda, gives us a masterclass on the surprising qualities you need to start a business (no life savings necessary).

To cut the founder hooda Huda beauty, empowering women through her beauty blog was the philosophy that turned a simple love affair with makeup into one of the fastest growing beauty brands in the world. Now that Huda Beauty is worth over $1 billion and launching skincare in 2020, Huda shares her top tips on how to grow her business from influencer in less than a year.

1. You must believe passionately in your brand

‘Love what you do is key, so start with these basic questions: Why do I want to start a business? Do I love the industry enough to live and breathe it 24/7? Do I have enough passion for beauty to follow it? Personally I have always given makeup advice to people and talked about beauty products because I am passionate about it. I can’t promote makeup on Instagram if I don’t believe in the product. If I’m asking people to spend money on Huda Beauty products, I have to really believe that we’ve made the best.’

2. Surround yourself with a loyal team and share responsibilities

‘To scale your business, you need to delegate responsibilities and establish a strong company culture. This means having a loyal, supportive team. I have my whole family involved because it creates a positive, kind environment and I need people I can trust. I was too scared to set up a beauty brand because I expected the rest of the industry to be attractive. If I ever get an attitude, I’ll nip it in the bud right away. There is no way I will tolerate this behaviour.’

3. Be kind to other brands

It has always been Huda Beauty’s policy to endorse other brands on YouTube and Instagram. The comments show that people really appreciate us offering different price points. We also share our product cheats. If you are looking for a more reasonably priced version of our product, why not buy it? Even when we criticize products we do so with the intention of educating people and not damaging a brand. Some brands do the ‘never try that’ clickbot thing to get traffic but it goes against our ethos and people are tired of the negativity. You lose integrity and therefore followers.’