Brighten highlights with shampoo that sells 1 every 40 seconds

Now that salons are starting to reopen this month, we’re all after that golden ticket: an appointment to trim the overgrown and faded strands that have become our collective lockdown hairstyles.

Some might say whites have it worst? Whether you’re natural or bottle blonde, we all know that maintaining those lustrous locks is testing (even in a normal world!).

Light hair always needs extra care, as blonde strands are more porous. They absorb sunlight and pollution as well as various metals and minerals in tap water. So it’s no surprise that between sunning yourself in the garden and constantly washing your hair at home, blonde hair will naturally take on brassy and yellow tones.

So while you wait for your first trip to the hairdressers, try Fudge Professional Clean Blonde Damage Rewind Shampoo, £15 And Fudge Professional Clean Blonde Damage Rewind Conditioner, £15 – a cult duo that already has an army of fans.

To keep hair healthy and prolong those cool tones, you need to use a color-toning shampoo with violet pigments. These combat unwanted warm tones to neutralize dullness and revive true blondes.

Start with Fudge Professional Clean Blonde Damage Rewind Shampoo. Apply to wet hair and massage in, covering your scalp and ends, then leave for five minutes and rinse. In addition to refreshing your color, proteins strengthen hair and form a barrier against pollution and UV damage (what the brand calls Opti-PLEX™ and HairGuard™ technology).

Follow it with Fudge Professional Clean Blonde Damage Rewind Conditioner To maximize the toning effect. Massage your hair, concentrating on the ends before rinsing. This conditioner really packs a purple punch and smooths the cuticle to lock in color.

So solve the problem. Use once a week as maintenance between color appointments and your blonde will never fade the same again!